In 2017/18, Jay identified an opportunity to rebrand the external space behind The Dome, previously known as The Garden Café an upmarket outdoor eatery that had lost its original appeal and struggled with unpredictable weather. Recognising the potential for a fresh vision, Jay and his team transformed the space into Rose Street Garden, which opened its doors for the first time in April 2018.
 

Drawing inspiration from international venues such as “Revolver,” a boutique café and bar in Bali, Indonesia, Jay developed the original plan and secured financial support from premium drinks brands to fund the refurbishment. The team introduced visually appealing décor including astro and rustic furniture, Instagram-worthy photo opportunities, and unique glassware that boosted online awareness and attracted thousands of new customers. Collaborating closely with the General Manager and Executive Chef, they crafted a menu of delicious street food designed to complement the innovative cocktail selection and encourage sharing.
 

The results were striking: sales and profits increased annually, attracting further sponsorship investments, a win-win that benefited the business, its sponsors and the customers. Each year, these gains were reinvested to enhance the guest experience. The most recent campaign, “Rose Street for the Rainforest,” featured immersive décor, themed glassware, and branded menus, and saw the team partner with Cool Earth, a charity dedicated to replanting trees and supporting indigenous communities around the world.
 

Among the standout marketing initiatives was the “Spiced Exotic” cocktail campaign, which gained notable endorsement from Carole Baskin (of Tiger King on Netflix). This innovative campaign drove record numbers and set new records for individual cocktail sales. Equally creative was the introduction of the “Compston-Politan,” inspired by an impromptu social media moment with actor Martin Compson. After Martin humorously dismissed the notion of a cosmopolitan cocktail during his birthday visit, a fan-suggested renaming competition was launched, with the winning entry earning a free bar tab and meal. The Compston-Politan has since become one of the venue’s best-selling cocktails.
 

When COVID-19 struck in 2020, outdoor areas remained open, and Jay, along with his dedicated team, quickly adapted by creating the Secret Garden within Why Not Nightclub. This innovative space not only achieved record sales but also ensured that many staff members remained employed during challenging times.

In addition to adapting the physical space, Jay used the first lockdown as an opportunity to expand his technical expertise. He taught himself how to build mobile ordering apps, which he subsequently installed at Rose Street Garden and various other venues throughout the company between 2020 and 2022. This digital innovation not only streamlined operations but also enhanced the customer experience, underscoring his commitment to continuous learning and forward-thinking solutions.
 

Through these projects, Jay has demonstrated leadership and a collaborative spirit—working closely with a passionate team to continually push boundaries, create memorable experiences, and drive sustainable business growth.